Clear scope. Transparent pricing.
Healthcare Marketing Pricing
Defined packages for healthcare organizations. All prices on this page are in USD. Choose a service or a coordinated scope after discussing your goals, website and market.
Advertising spend, applicable taxes, setup fees and agreed external costs are additional.
Integrated growth packages
- Search Authority: $2,100/month. Local SEO + AI Foundation add-on.
- Patient Growth: $3,000/month. Local SEO + Essential PPC + up to two hours/month of existing enquiry-path improvements.
- Patient Growth + AI: $3,450/month. Patient Growth + AI Foundation add-on.
- Complete Clinic Growth: $4,950/month. Local SEO + AI Foundation add-on + Essential PPC + Social Growth + conversion allowance.
- Network Growth: From $6,500/month. Multi-location SEO + AI Network add-on + Multi-location PPC; up to three locations.
Original service caps apply. Where the PPC percentage exceeds its tier minimum, only the excess is added to the bundle. PPC setup and applicable social onboarding are charged once, separately. No new landing pages or systems are included in the conversion allowance.
Medical SEO packages
Local Visibility
$1,750/month
One location; up to three service lines.
Two content units and three existing-page improvements per month; up to three technical hours; one eligible Google Business Profile; monthly report and 30-minute review.
Competitive Practice
$2,750/month
One location in a competitive specialty; up to five service lines.
Four content units and five existing-page improvements; up to five technical hours; one eligible profile; monthly report and 45-minute review.
Multi-location SEO
From $3,500/month
One brand and website; up to three locations.
Six content units and eight existing-page improvements across the group; up to six technical hours; up to three eligible profiles; group report and 60-minute review.
The initial audit and keyword/URL map replace new-content production in month one. A content unit is one agreed page or article up to 1,500 words, two stock or client-supplied image placements and up to two consolidated revision rounds. Major migrations, redesigns, external placements and clinician review are extra. No ranking, backlink or enquiry-volume guarantee.
Healthcare AI Search Optimization packages
AI Foundation
$950/month standalone
One brand/location; twenty buyer-intent questions.
Monthly observations across three selected AI surfaces; two existing-page improvements and two relevant editorial outreach attempts. Active SEO add-on: $450/month.
AI Authority
$1,750/month standalone
One competitive practice; forty buyer-intent questions.
Monthly observations across four selected surfaces; four existing-page improvements and four outreach attempts. Active SEO add-on: $750/month.
AI Network
From $3,000/month standalone
One brand; up to three locations; sixty buyer-intent questions.
Monthly observations across four selected surfaces; six page improvements and six outreach attempts. Active SEO add-on: $1,250/month.
Month-one baseline/audit replaces page improvements. Each fixed question is observed on each included surface monthly, with 20% repeated to show variability. SEO add-ons use existing SEO editorial and technical allowances, with no duplicate audit or extra page allowance. New content and paid placements are separately scoped. Observations are samples, not market share. No guaranteed AI citations, placements or traffic. No special AI markup or files are promised.
Healthcare PPC packages
Paid Search Essential
Higher of $950/month or 12% of managed ad spend
One location; one paid platform.
Up to three active campaigns and two service lines; text ads, weekly monitoring, optimization and monthly reporting. One-time setup: $750.
Paid Acquisition Growth
Higher of $1,500/month or 12% of managed ad spend
One location; up to two paid platforms.
Up to six campaigns and four service lines; up to four static ad designs where relevant. One-time setup: $1,250.
Multi-location PPC
Higher of $2,250/month or 12% of managed ad spend
Up to three locations and two platforms.
Up to ten active campaigns and six service lines across the group; up to eight static ad designs where relevant. Setup from $2,000.
The fee is the greater amount, not the minimum plus 12%. Clients own the ad accounts and pay platforms directly. Ad spend, landing-page builds, video production, tracking licences and specialist legal/privacy advice are additional. Standard conversion setup depends on agreed measurement requirements. Platform policy review is required; no ads-approval, lead-cost or patient-volume guarantee.
Healthcare Website Design packages
Clinic Website
$6,500 one-time
One location; up to ten pages.
Responsive WordPress/Elementor design, agreed copy, technical/on-page SEO foundations, standard business enquiry form and up to twenty existing-URL redirects. Indicative delivery: 4–6 weeks.
Conversion Website
From $10,000 one-time
Up to two locations and twenty pages.
Expanded service journeys, three consolidated design-feedback rounds and up to fifty redirects. Indicative delivery: 6–8 weeks.
Group Website
From $15,000 one-time
Up to five locations and thirty pages.
Group and branch architecture, three design-feedback rounds and up to one hundred redirects. Indicative delivery: 8–12 weeks.
Page caps include bespoke About, Contact and legal-page formatting. Client supplies legal policies and approves clinical claims. Copy up to 800 words per standard page; extensive guides are separately scoped. Hosting, domains, premium licences, translations, portals, ecommerce and system development are excluded. Existing booking-service links/embeds can be scoped; no custom booking system is built. Timelines start with deposit, access and complete inputs. Thirty-day defect correction included. Optional care starts at $300/month.
Healthcare Branding packages
Brand Essentials
$2,500 one-time
One practice brand.
One workshop, positioning summary, logo suite, colors and typography; two initial directions; two refinement rounds; three application templates and concise guidelines. Indicative duration: 2–3 weeks.
Practice Brand
$4,500 one-time
One practice requiring deeper positioning.
Two workshops, audience/messaging strategy, visual style and tone; two directions; three refinement rounds; six templates and practical guidelines. Indicative duration: 4–6 weeks.
Group Rebrand
From $8,000 one-time
One parent brand; up to three location lockups.
Up to three workshops, group positioning and branch naming conventions; three initial directions; three refinement rounds; ten templates and rollout rules. Indicative duration: 6–8 weeks.
One selected direction is developed. Exact templates are agreed before work. Original naming research, trademark clearance, printing, photography, signage production and separate sub-brands are extra. Client approval and complete inputs affect dates; no brand-awareness or sales guarantee.
Healthcare Social Media Management packages
Social Presence
$950/month
One brand; up to two profiles.
Eight static/carousel feed assets, four story frames and up to one hour of general business moderation each month. One-time onboarding: $300.
Social Growth
$1,750/month
One brand; up to two profiles.
Eight static/carousel assets plus four short videos, eight story frames and up to two moderation hours. One-time onboarding: $450.
Social Authority
$2,750/month
One brand; up to three profiles.
Eight static/carousel assets plus eight short videos, twelve story frames and up to three moderation hours. One-time onboarding: $600.
Asset counts are total across profiles. A carousel is up to five slides; short videos are up to sixty seconds from usable client-supplied footage. Two consolidated creative/calendar revision rounds included. Filming, paid ads/boosts, influencers and crisis handling are extra. Moderation covers general business replies and escalation, not medical advice, appointment handling or patient triage. Client clinical review and documented consent are required where relevant. No follower or enquiry-volume guarantee.
Healthcare Marketing Strategy packages
Growth Review
$1,250 one-time
One location; a focused decision review.
Up to three competitors, discovery and presentation, evidence-led review, budget options and 90-day priorities. Indicative duration: 1–2 weeks.
Practice Growth Strategy
$2,500 one-time
One location needing a complete marketing plan.
Up to five competitors, two workshops and presentation; positioning, funnel, messaging, content, budget and KPI plan with 90-day actions and six-month direction. Indicative duration: 2–3 weeks.
Group Marketing Strategy
From $5,000 one-time
One brand; up to three locations.
Up to eight competitors, three workshops and presentation; group/branch priorities, ownership, channel allocation, 90-day actions and twelve-month direction. Indicative duration: 3–4 weeks.
Includes one consolidated revision round. This is research and planning; execution and engineering are separate. Projections are assumption-based scenarios, not promised revenue or patient counts. Monthly channel onboarding is already included in delivery retainers. Optional additional strategic advisory: $1,000/month, two 45-minute calls, up to two analysis hours and a monthly plan update.
Project and support options
Clinic Launch: $8,500 one-time. Brand Essentials plus Clinic Website. Allow 6–9 weeks after complete inputs; strategy and retainers are additional.
Website Care: $300/month, routine updates, backup/uptime checks and up to one hour of minor edits. Website Support: $500/month, up to three total edit/support hours. Website Improvement: $800/month, up to five total edit/CRO hours. Hosting, licences, major recovery, new pages and redesign are extra; hours do not accumulate across tiers or roll over.
What happens before work starts
Unless stated otherwise, scope covers one brand, website, country and English language. Additional countries, languages, brands and domains require a quote. Detailed proposals confirm capacity, deliverables, responsibilities and acceptance.
Suggested initial programme: 90 days for recurring services, followed by monthly renewal with 30 days’ written notice, as agreed in your proposal. Monthly fees are payable in advance. Project milestones: 50% at commencement, 30% at approved direction/draft and 20% before final delivery.
No guaranteed rankings, patient numbers, AI recommendations, ads approvals or revenue. We commit to the agreed deliverables and reports. Software, patient portals, custom booking systems, CRM development and automation builds are excluded.