Diagnose. Define. Implement. Measure.
Our Healthcare Marketing Process
A practical sequence for turning your priorities into an agreed marketing scope. The programme depends on your starting point, access, budget, competition and approval timelines.
Before the programme begins
Confirm your specialty, locations, country, service priorities, available data and business enquiry goals. Agree deliverables, exclusions, owners, review responsibilities and measurement. Use a paid Growth Review where deeper research is needed before execution.
Days 1–30: diagnose and prioritize
Review the website and current channels, define search/ad or audience priorities, identify conversion constraints and establish the available measurement baseline. For SEO and standalone GEO, month-one audit and mapping replace the package’s new-content or page-improvement allowance.
Agree a focused action list rather than promising results before the evidence is available.
Days 31–60: implement and review
Deliver the agreed page, campaign, content or design work. Check links, forms, metadata and relevant structured data. Review observed search/ad performance and business enquiries where measurement is available. Clinical and privacy-sensitive work waits for appropriate approval.
Days 61–90: evaluate and refine
Review completed deliverables, query and enquiry relevance, proposal or booking feedback where permitted, and the next priorities. Forecasts remain scenarios; results depend on demand, competition, offer quality, budget and operational follow-up.
Client delays or missing access shift the schedule. A 90-day programme is not a guarantee of rankings, leads, patients or revenue.
Your responsibilities and our scope
Provide verified business information, agreed access, usable assets, a clinical reviewer where required and consolidated feedback through one decision maker. Proposals define the approval window and changes.
We provide the agreed work, monitoring and reporting. Third-party platform decisions are outside our control. Patient-data systems and custom software are outside this offer.
Compare packages or explore a paid marketing strategy review.
